S4G Drone Services

The client and the challenge

Founded in 2015, S4G Drone Services is a London-based drone services company delivering specialist aerial solutions for clients across London, Hertfordshire, Kent and the wider UK.

The business originally started as a strategic digital marketing agency, working with major hospitality brands like Marriott, Hilton and Michelin-starred chefs, but the COVID-19 pandemic forced a major shift. With the hospitality industry in crisis, S4G pivoted and launched a drone services division in 2020, expanding into sectors like construction, surveying and infrastructure.

But while the company was evolving, its digital infrastructure was holding it back. Frequent website and email outages caused frustration, lost time and missed opportunities. The team found themselves constantly troubleshooting issues that weren’t caused by their website but rather by unreliable hosting providers.

"Back in 2015, as a start-up, we needed a robust and affordable hosting platform with great support" says Mark Elliott, founder of S4G Drone Services. "We tried other hosting providers, but they simply weren’t reliable. We kept having downtime and outages, losing potential customers and spending hours fixing issues. We needed something better - great support, reliable hosting and security."

The search for a reliable hosting solution

Initially, S4G opted for the cheapest hosting available. But as their business grew, so did their need for a reliable provider with solid security and technical support.

"We started with a really cheap hosting solution, but we quickly realised that wasn't going to cut it," says Mark. "We were constantly firefighting, and the downtime was hurting our business."

S4G searched for a better solution, researching options online and speaking to other business owners about their experiences. Some local providers were considered but dismissed due to concerns about cybersecurity and service reliability. Larger providers like GoDaddy were also explored but ruled out due to concerns over slow site speeds and poor support.

Ultimately, it was a recommendation from a business coach who assured Mark that we could provide the support and reliability he needed, that led S4G to Krystal.

How Krystal helped

Reliable hosting that scales with you

Switching to Krystal provided an immediate improvement. S4G now had a hosting provider that was not just cost-effective but highly reliable.

"We've been with Krystal since 2015, and we've never had a reason to leave," Mark says. "The hosting is solid, and the support is fantastic. I never have to worry about my website going down or emails not working."

A smooth migration process

For businesses without in-house technical support, migrating a website and email services can be daunting. But Krystal made the transition seamless.

"The only challenge was on my side - I’m not very confident with technical things like migrating websites or redirecting domains," Mark explains. "But the Krystal team made it a breeze. They guided me through everything, and it was completely stress-free."

Customer support that stands out

One of the biggest advantages of working with Krystal has been our responsive, knowledgeable and approachable support team.

"Every interaction I’ve had with Krystal over ten years has been fantastic," says Mark. "They’re clear, they don’t overcomplicate things, and they never make you feel stupid for asking a question. They just get it sorted."

The results: peace of mind and business growth

Since switching to Krystal, S4G has never experienced an outage. They no longer worry about hosting failures, lost emails or customers being unable to access their website. Instead, they can focus on growing their business with confidence.

• Zero downtime - "We’ve never had an outage since moving to Krystal."
• No more security concerns - "I never worry about cyber threats on the hosting side."
• More time for business - "I can just get on with running my company without having to think about my hosting."
• Cost saving - “We can ‘set and forget’ the web/email side of our business without having to hire inhouse resource.”

Looking ahead: a long-term partnership

Today, S4G has no plans to move away from Krystal.

"We aren’t even considering switching providers - why would we? Krystal is simply wonderful! It gives us everything we need - a robust hosting platform, security and a support team that actually cares. I regularly recommend them to other business owners, whether they’re a small start-up or a larger company."

Final thoughts

"Krystal gives me peace of mind. I never have to think about my website, email or domains - they just work. That’s priceless when you’re running a business."