Purple Cloud IT

The client and the challenge

Purple Cloud provides IT support, cybersecurity and web hosting services to businesses and non-profit organisations. Led by a director with over 20 years’ experience in customer services, it works with a range of partners to provide quality solutions with an exceptional customer experience. Carefully selecting key partners is crucial to providing the quality service Purple Cloud knows its clients deserve.

Over the years, Purple Cloud had encountered issues where the support and service of selected partners turned out to be below standard. Not only did this risk client dissatisfaction, it also meant Purple Cloud’s team wasted time seeking out new suppliers more aligned with their values and high standards.

Adapting to a changing climate

To continue to be successful in an evolving market, businesses must adapt and evolve their value propositions to align with the needs of their clients. A key market shift that Purple Cloud was experiencing was the increase in requests for ‘green’ services that could help clients increase their positive impact on the environment. In particular, it was seeing large numbers of requests for green web hosting. In fact, the tide was shifting to such an extent that Purple Cloud had failed to win certain contracts who only wanted to use green hosting and temporarily upset some existing clients who were desperate to move to green hosting services.

Like Krystal, Purple Cloud is a forward-thinking company full of technologists who are always seeking ways to improve their services and be a better business. Having never previously offered green hosting services to its clients, Purple Cloud soon saw that it was essential to not only attract new business but also to align with its values as a company.

As its previous host was not able to offer this service, Purple Cloud began to research new hosting providers. The key requirements for this new host: the ability to provide genuinely ‘green’ services, a reputation for excellent customer service, and a support team that was superb and easy to get hold of.

Planet-first hosting for a sustainable future

Purple Cloud wasn’t seeking a provider that simply used carbon credits to greenwash their services. The team centred their search around hosting that only used 100% renewable energy. Once they’d selected the few providers that met that first requirement, the team at Purple Cloud then researched their customer service, poring over reviews to get the information they needed.

They soon came across Krystal. What stood out particularly was that we not only run on 100% renewable energy, but also that we’re B Corp certified and plant trees on behalf of every client. A quick exploration of our 1,700+ 5-star reviews and multiple industry awards also told the Purple Cloud team that Krystal had a well-earned reputation for superb customer service.

Once Purple Cloud began to delve deeper into Krystal’s ethos, it soon became clear that there was a strong alignment in values too - transparent pricing, superb and efficient customer support, market-leading security and technical ownership. They also had something else in common with us - a long list of loyal, long-term clients.

Happy clients, better business, healthy planet

As a business centred on quality partnerships, it’s important for Purple Cloud to align itself with companies that share its values. It needed a hosting provider that not only offered high-quality support and exceptional performance, but was also socially responsible. Krystal ticked every box.

Switching over was simple and stress free too, thanks to our award-winning support team. And our simple-to-use portal now makes setting up a new hosting environment for clients quick and easy, saving them valuable time.

“What we particularly loved about Krystal was the green hosting, planting trees, great customer service and lovely-looking customer portal!”

Since switching to Krystal’s 100% renewably powered hosting, Purple Cloud have won clients who were particularly impressed with its green hosting proposition. Our 99.99% guaranteed uptime means websites stay online, while the exceptional performance of our hosting helps Purple Cloud’s website to boost its own Google ranking, helping them win even more business.

Purple Cloud’s team know they can speak to an expert whenever they need help with their hosting or have queries from their clients gives them complete peace of mind. And with Krystal’s green hosting, they’re secure in the knowledge that they can provide the planet-first solutions their clients need. Great for business and the planet.