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Coaching by Char

How a personal coaching business optimised its online presence and boosted growth while lowering its digital emissions.

Screenshot of Coaching by Char’s website

Being an online personal trainer you want your website to reflect the quality you have to offer. Uptime and speed is important. You also want to know whatever you are doing is as environmentally positive as possible. Krystal delivers on all counts.

Charlotte KapitzaOwner, Coaching by Char

Helping people to be their best

Charlotte is a 1:1 fitness coach and online personal trainer who has helped hundreds of people gain strength and confidence, lose fat, grow muscle and live healthier, better lives. Along with many others, the health and fitness industry faced new challenges due to the COVID-19 pandemic. To continue to be successful in a changing market, Charlotte had to adapt quickly. To counter the reduction in demand for in-person sessions, she created hybrid personal training and online coaching programs focused on sustainable and permanent lifestyle changes with strong goal setting.

Building an online business

A professional personal trainer since 2019, Charlotte originally worked in Vancouver, Canada as part of a business partnership. She moved to the UK in 2023 and looked to set up her own business. Switching to running a personal training business on her own meant setting up a brand new website from scratch - one that reflected the quality she had to offer.

Being new to the UK, Charlotte also had to establish a whole new client network. She immediately faced the challenge of getting ahead of business-centred coaches with large, established social media followings. To give herself the best possible chance, she needed an effective website that could be set up quickly and fully optimised for SEO so that it featured highly in Google search rankings. This meant the next step was to find a web host whose commitment to quality and value matched her own.

Quality hosting to support success

Charlotte had experienced poor quality web hosting before, with sky-high renewals, sneaky hidden extras and slow, impersonal support. Having limited knowledge of how to set up a website, she had also wasted too much time trying to figure things out herself with no direct answers from her hosting providers. She tried alternatives like Squarespace too, but found them difficult to optimise for SEO or customise without paying extra. She decided to stick with WordPress, as it was familiar and reliable.

Charlotte knew of Krystal’s excellent reputation for service. Having explored our hosting options, seen our commitment to providing excellent support (she knew she could speak to an expert whenever she needed help) and read some of our 1,700 5-star reviews, she felt reassured that she would get the help she needed to optimise her website and develop her network. She found the setup easy, our support documentation clear and when she encountered teething issues, she found our helpdesk refreshingly helpful!

Better hosting, better business, better planet

As a business centred on helping people to be their best, its also very important for Charlotte to align herself with companies that share her values. She wants to know that the choices she makes are as environmentally positive as possible. This meant Charlotte needed a hosting provider that was not only reliable, honest and offered high-quality support, but was also socially responsible. Krystal’s 100% renewably powered hosting, Billion Tree Pledge, B Corp certification and 1% for the Planet membership made us the obvious choice.

With a high-performing, fully SEO-optimised website, Charlotte has been able to improve her ranking on search engines, build her network and grow her business. Knowing she can speak to an expert whenever she needs help with her hosting gives her complete peace of mind. And with Krystal’s 100% green hosting, she’s secure in the knowledge that her digital emissions are as low as possible. A win-win for both her business and the planet.

What was used?

  • cPanel
  • WordPress
  • Emerald hosting plan

What did we see?

  • Fast, secure and reliable website
  • Improved SEO ranking
  • Increased customer base
  • Efficient and easy setup
  • Peace of mind with daily backups
  • Personal and effective support
  • Lowered digital emissions

How can Krystal help you today?

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We work as a beacon for positive change, so we help our staff go green by offsetting their lifetime carbon footprint, and encourage our industry to adopt a planet-first approach.

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