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Krystal Blog

US deployment now available to our UK customers

Darren H

11 Oct 20213 min read • New Features, News

We’re delighted to announce that all UK-based Krystal customers can now deploy our Shared & Reseller Hosting, VPS and DeployHQ services directly to the United States, through our server locations in New York and Phoenix, Arizona!

Onyx Managed WordPress will also be joining this list of services in the very near future.

World-class locations

As usual, we’ve insisted on only best-in-class hardware and cutting-edge security for our new US locations, and have committed to using only renewable energy. To preserve these standards, we’ve chosen Iron Mountain - a world-class datacentre provider with 70 years of proven expertise - from which to launch our US presence.

Iron Mountain facilities are purpose-built datacentres with federal-grade security and are Uptime Tier III certified for outstanding reliability. Iron Mountain has been the trusted guardian for more than 225,000 customers including 95% of the Fortune 1000.

Why is this good news?

Put simply, if you’ve got North American clients/visitors, deploying your service into our US datacentres presents a significant opportunity to further enhance your online presence and optimise your customer experience. Here’s how:

Improved performance

The physical location of the datacentre in which your server is hosted can have a significant effect on your site’s speed and latency.

Latency is the time between when you initiate a request for data transfer and when the transfer occurs. The farther away your datacentre is from your site visitors, the higher the latency your site will experience. This will cause slower page loading and an inferior user experience, which may in turn result in higher bounce rates and lower overall site traffic.

Minimising latency by moving your website onto a server located closer to your clients/visitors results in faster processing and page loading - a key factor in online conversion rates.

Speed is especially important when it comes to mobile sites. Mobile users often expect faster speeds while surfing ‘on-the-go’, yet mobile versions of websites often take longer to load than their desktop counterparts.

Having your Krystal services hosted close to your target audience on our brand-new 2nd-Gen AMD EPYC hardware within our Katapult platform provides the best possible speed and performance.

Improved SEO

When ranking results, Google Search evaluates whether webpages are easy to use, using algorithms to promote more usable pages over less usable ones. Speed is a direct ranking factor. Because deploying directly from a server closer to your clients has a positive effect on speed and performance, it’ll improve your search engine rankings too.

Is speed definitely a ranking factor? YES.” – John Mueller, Google’s Senior Webmaster Trends Analyst

Slow loading sites also drive visitors away. Increasing the ‘dwell time’ (how long a user stays on your site after clicking onto it from a SERP page) of your website and reducing its bounce rate will also have a direct effect on your page’s ranking, further boosting your SEO.

A fully optimised international presence

Alongside these new locations, we also provide the same CDN services we always have. A CDN can supplement users who receive business from other locations around the world. If you sell internationally but predominantly to US-based customers, being able to choose a server location closer to your main audience while supplementing it with a CDN will mean you can fully optimise your services internationally for maximum performance.

More locations planned

Offering our award-winning services in more international locations demonstrates our commitment to providing a world-class service to as many users as possible. This launch has provided an opportunity for clients of the above Krystal solutions to provide the best possible service to their customers, by deploying closer to their target audience.

More locations are planned to further optimise our services for clients seeking world-class hosting and cloud solutions beyond the UK. Amsterdam will be online soon with Canada and Singapore planned for next year. As we continue to expand the locations we provide, this lays the foundation for our new hosting platform, Koru, which will be coming in the near future. Watch this space for further updates!

As always, if you have any questions about any of the above, please feel free to leave a comment below or get in touch via our Live Chat.

About the author

Darren H

I'm Darren and I'm the Senior Copywriter at Krystal. Words are what I do. Aside from writing, I play guitar and sing in my band Machineries Of Joy, work on getting my 2nd Dan in Taekwondo and seek adventure with my wife and daughter.

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